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[Case Study] How To Create Awesome Direct Mail Pieces

I took a big chance titling this post what I did, knowing you may see “direct mail” and not even open it. In fact, I wouldn’t be surprised at all if you thought, “Direct mail?  Are businesses still...

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The Importance of Calls to Action

Over the last few months, I’ve received quite a few direct mail marketing pieces from a particular local realtor.  They’re designed fairly well and usually contain lots of interesting information. They...

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How to get customers fast when you’re new and keep them

The other day I was chatting with my wife, who’s a private piano teacher, about how much piano teachers kind of stink at marketing. She spends a lot of time engaging in piano teacher forums and...

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